&Tradition was founded in 2010 by Martin Kornbek Hansen as a way to introduce designs by Verner Panton. Since launching, &Tradition has branched out, collaborating with designers around the world and utilising their in-house team of designers to keep the Nordic and Danish style alive in the 21st century. The &Tradition design team shares a philosophy that is deeply rooted in traditional Danish design, craftsmanship, functionality, and timeless aesthetics.
&Tradition is committed to crafting pieces that showcase quality and traditional craftsmanship in a blend of classic and contemporary design. Martin Kornbek Hansen honours old masters, who were avant-garde in their time and welcomes new designers creating icons of tomorrow.
“Our vision is to carry on the tradition of fine craftsmanship as well as introduce our design heritage to a new generation of conscious consumers” - Martin Kornbek Hansen, founder of &Tradition
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